French Supermarket chain, Intermarché Sells Inglorious Fruits and Vegetables

It goes without saying that people waste way too much food, and food waste comes in many different forms.

Whether we’re throwing out fully-cooked meals from restaurants daily or tossing our produce out when it gets slightly brown, it seems like we’re always inventing new ways to waste food.


A shocking 1/3 of all food produced, or 1.3 billion tons, gets lost or wasted according to one major world study, and many of the world’s “ugliest” vegetables never even make it to store shelves.

Instead, they find themselves tossed into the garbage, never to see the light of day.

One French Supermarket chain, Intermarché, has taken it upon themselves to do their part to solve this problem, however, and so far it’s been a smashing success.

How does it work? -  Let's be real, if you saw one of those apples or oranges in the store next to some perfectly good-looking ones, you would avoid them like the plague. Intermarché solved that problem by giving the ugly fruits and vegetables their own specially marked aisle.

And if that weren't enough, they had samples. One taste of orange juice taken from the misfit harvest can prove to shoppers that those oranges aren't as freaky to taste as they are to look at. (It also helped that they were 30% cheaper.)

Despite the discount, it apparently paid off for Intermarché. Participating stores sold an average of 1.2 tons of the reclaimed produce during the first two days of the promotion, while store traffic increased by 24%, according to the company.

The Stats Tell It: Don’t Waste Ugly Fruits and Veggies!
The video below shows just how amazing the new change has been for business: 24% more foot traffic has been recorded by the store since it started putting its own twist and branding on the “ugly” produce, and now journalists in France are suggesting that every supermarket in the country should do the same.

Watch the video

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