World Environment Day 2013
M Restaurants, China: “Clean Your Plate and Dessert’s On Us”
On World Environment Day 2013, M Restaurant Group highlighted the issue of food waste with an offer of a complimentary dessert for guests who finished their food. The “Clean Your Plates and Dessert’s On Us” offer ran at Capital M Beijing and M on the Bund Shanghai during lunch and dinner on June 5.
Flyers on the tables announced the deal and highlighted “Food Waste ~ The Really Big Food Issue”, with a description of the contribution of food loss and waste to climate change and encouraged people to take the pledge. The offer and information was also disseminated on M’s social media sites, website and via online publications, with links to UNEP/WED2013.
M also conducted a photo competition: Guests uploaded photos of their empty plates to M’s social media sites; the three best will win prizes.